Odds shopping simply put is looking at the specific odds of an event and comparing it against a number of bookies or online bookmarkers.
This is an incredibly important habit for semi-professional and professional sports bettors to get into, mainly because over the long term you will be saving/earning up to 5% more on every bet.
Let’s take a look at an example for a game later today in the NHL.
The game is Wild vs Rangers, 2 good teams.
If you take a look at the screenshot below you can see a range of 1.5 to 1.55 for Wild to win (moneyline) and 2.4 to 2.7 for Rangers to win outright.
That means if you wanted to place a bet on the Wild but didn’t shop around for the best odds, then you would be losing out on potentially 0.05.
And for the Rangers there is a 0.3 spread which means if you simply took 2.4 for 1 unit and the result came in, you would be leaving 0.3u simply because you haven’t shopped around for better odds.
Over time these slight edges add up.
If you can stay 57% over the course of a season and different sports at average odds of -110 (1.91) then you are considered one of the greatest cappers of all time.
This will probably lead to 500+ units per year and if correct bankroll management, a lot of profit in the process. But many people do not take these edges.
You will need capital in all these accounts if you want to take the best odds when they appear, and this might also mean signing up to new bookies when the best odds are available.
For example in the example above the best odds where at Bet stars for the Wild and Marathon bet for the Rangers.
If you don’t have these then you will need to sign up which many people can’t be bothered to do!
But long term this is what you will have to do to become a professional.