Mаtched bеtting is a bеtting technique used by individuals to profit from the free bets and incentives offered by bookmakers.
It is generally considered to be a risk-free betting strategy.
However, while it certainly has its advantages, there are some MAJOR limitations.
Watch the video below or read on to find out why.
If you’re new to the idea of matched betting, let’s first explain what it is and how it works.
What Is No Risk Matched Betting?
Matched betting is a method of turning free bets offered by online bookmakers into real cash. It involves placing multiple bets to cover every outcome of a sporting event to trigger these offers. The idea is to make a profit every time because it doesn’t matter which team wins.
Bookmakers give money away in the form of bonuses and free bets to entice new customer signs up.
Here’s an example of it in action.
Let’s say a bookmaker is giving away £10 if you bet £10 on football.
If the odds are right, it would be possible to bet on Team A to win and bet against (or lay) Team A with a betting exchange.
This would mean your original £10 is returned and you get your £10 bonus from the first bookmaker.
You then repeat the matching process (one bet at the bookmaker, and equivalent but opposite lay bet at the betting exchange) with your free bet amount.
So from the looks of it, it seems like you can make free money.
This is matched betting’s most attractive feature.
There are some other key benefits too:
Benefits Of Matched Betting
First, matched betting is an easy way to get started with sports betting.
It’s great for building your initial bankroll and you don’t need much money to get started, especially since the free bets are usually around the £10 or $10 marks.
Also, learning the basics helps to build a foundation of knowledge that can help you going forwards.
This goes for pretty much anything you are new to.
Matched betting is exactly that for sports betting.
These are really important to becoming a consistent winner.
If you want to use matched betting as a way to make a little extra money every month, then that’s totally fine.
But if you’re looking to use sports betting as an alternative investment vehicle, the matched betting does have its limitations.
In fact, there are five main reasons why matched betting won’t bring you long-term success.
Matched Betting Is Not A Business
In other words, it’s not truly scalable.
Once you have reached a certain point, you can’t really make any more money.
You kind of just hit a ceiling.
So while it seems great that you can make a few extra bucks every month, that’s all it will ever be.
Matched Betting Is Not An Investment
Investing is the key to making money over the long-term.
Investing uses your existing money to make more money.
With handicapping, you invest x% of your bankroll into every play, which can then be reinvested into future plays.
And as the bankroll grows, your investments grow larger and larger, which increases your bankroll, and the cycle continues.
This concept doesn’t apply to matched betting.
The psychology is different too.
Instead of looking to make as much money as possible, you’re only trying not to lose.
Matched Betting Is Limited
There’s only a limit to how much you can make – and it’s not very much at all.
Remember, sportsbooks aren’t going to give you thousands in free bets to just use against them and win risk free.
Instead, the free bets are small which, again, puts a ceiling on how much you can win.
And even when you end in profit at the end of each month, the time and effort to reward ratio is not good.
Matched Betting Is Not Repeatable
Once you run out of free bets, that’s it.
You have to either wait for your sportsbook to give you more, which may not be a while if you’re making regular bets there anyway, or you have to go to another sportsbook where this happens all over again.
Once they’re gone, you have to wait or use another.
There’s only a finite number of sportsbooks out there.
Even if you do use them all, that’s it.
You can’t make any more matched bets because there are no more free bets to take advantage of.
Now, some may argue you can just create a new account and do it that way.
But this breaches many terms of service and your accounts will get banned.
There’s no getting around it either, the sportsbooks aren’t stupid.
Matched Betting Is Slow
You have to wait for the go-ahead and for the odds to reach a certain price, just so you can lay and make a small profit.
Not only is it slow, but it’s also boring.
You can be waiting for ages, and sometimes the prices don’t even reach what’s needed.
So, while the advantages seem great at first, the more you look into it, the more you realise that it’s not going to bring you as much success as you thought.
If you’re really looking to make money from sports betting, then you should be sports investing instead.
What Is Sports Investing?
Sports investing consists of making +EV plays over a large volume of bets that lead to long-term profit.
This is done by creating data-driven theories and strategies to find value in the markets and gain an edge over the bookmakers and sportsbooks.
Sports investing is similar to a concept that Warren Buffett preaches about, known as value investing, which is buying stocks at less than their intrinsic value.
But instead of stocks which are inherently slow, we make 3-5 plays per day.
In fact, we make over 150 plays most months, leading to 10-20 units profit per month in most instances.
At the end of the year this leads to around 120-200+ units of profit, which if you are using 1% of your bankroll per unit = 120%-200% ROI – a lot better than almost any investment vehicle.
The core reason why this works so well is because you can use the same money the next day so the ROI is repeatable.
Here’s an example to explain.
Let’s say you were to bet on 5 NFL point spreads today, each priced at -110, and you invested $1,100 on each to profit $1,000.
Let’s assume you win 4 and lose 1, so you end the day with a profit of $2,900.